Recraft AI
Recraft AI Key Capabilities and Features
Recraft provides several features accessible through its platform and API, offering extensive control over the design process.
AI Image Generation
Recraft's AI image generator allows users to create images from text prompts. A notable strength is its ability to generate images with text of any size and length, and to set the exact positions of text and other elements within the image.
Custom Styles and Brand Consistency: A unique feature of Recraft AI is the ability to create and use custom design styles. You can upload images representing your brand style to create a custom style, then apply it to all your generated visuals, ensuring brand consistency across different images. This helps make content instantly recognizable, building trust and loyalty.
Color-Specific Generation: Recraft allows you to generate images with specific hex colors, which is crucial for maintaining brand guidelines. You can visually select colors using a color picker, import a palette from an existing image, or let Recraft AI randomly generate one. You can also specify desired colors in your text prompts.
Image Set Generation: For campaigns requiring multiple consistent visuals, Recraft AI can generate entire sets of branded images in one go, saving time while maintaining quality and brand consistency.
AI Vector Generation
Recraft's AI vector generator is designed to create professional-looking vector images like icons, logos, and illustrations quickly. Vector images maintain high quality when scaled, making them versatile for various design projects. You can define the style, color, and other design elements, and export them in formats like SVG for web use.
Image Editing Tools
Recraft AI provides a suite of tools for refining generated images:
Image to Image: This feature transforms an input image based on a prompt, preserving some aspects while altering others.
Image Inpainting: You can replace or modify specific parts of an image by using a mask to define the areas to be filled or changed based on your prompt.
Background Remover: Allows you to cut out objects from images for clean designs.
Image Vectorizer: Converts raster images (like PNGs) into scalable vector formats (like SVGs), ensuring quality across different sizes and resolutions.
AI Eraser: An adjustable tool that gives you control over elements you wish to remove from an image.
Upscalers (Crisp and Creative): These features boost image quality and increase size. The "crisp upscale" tool enhances resolution, making images sharper and cleaner. The "creative upscale" tool also boosts resolution but focuses on refining small details and faces.
Mockup Generator
Recraft AI supports production-quality mockups.
Infinite Canvas for Collaboration
Recraft AI offers an infinite canvas for real-time collaboration, allowing users to easily share projects, work directly with other designers, comment, and iterate quickly.
Aspect Ratio Slider
This tool helps adjust image size to fit different platforms perfectly, like Instagram stories, Facebook covers, or Twitter posts, optimizing visuals for various social media needs.
Use Cases
Recraft offers many features, enabling the creation of different visual assets:
Branding and Marketing: Logos, icons, branded icon sets, social media images, ads, banners (LinkedIn, YouTube, Facebook, Twitch), posters, stock images, and stock illustrations.
Publishing and Media: Book covers, book and ePUB designs, unique book illustrations, album covers, YouTube thumbnails.
Apparel and Merchandise: T-shirts, hoodies, stickers, mugs, bag designs, hat and cap designs.
Digital Content: Presentations, game assets, Discord AI images, wallpapers, memes, AI headshots, AI LinkedIn photos, AI avatars.
Art and Illustration: Eye-catching art, anime art and characters, unique illustrations, and old image restoration.
Recraft AI Pricing and Plans
Recraft AI offers a clear pricing structure with three main options: a Free plan, a Pro plan, and a Teams plan.
Here’s a breakdown to help you easily understand:
1. Free
Cost: $0.
Credits: You get 50 free credits daily for generating raster images or edits.
Usage: You can upload up to 3 images per day and generate up to 2 images per prompt at the same time.
Image Ownership and Privacy: This is a key point: images created on the Free plan are owned by Recraft. They are also public, meaning they appear in a community gallery, though they can be used commercially with some limitations.
2. Pro
Cost: Starts from $12/month.
Credits: You get 1000 credits monthly, which can be used to generate raster images or edits.
Usage: This plan offers unlimited uploads (compared to 3 per day on Free) and allows you to generate up to 4 images per prompt simultaneously.
Image Ownership and Privacy: With a Pro plan, you gain full ownership and commercial rights to any images you generate while subscribed. Your creations can also be kept private, hidden from public view. Importantly, images created during your paid subscription remain private even after the subscription ends.
Enhanced Features:
Fast image generation (skips the wait and allows parallel generation).
Creative Upscale to enhance detail and resolution up to 4K.
Artistic level control for more diverse output.
Ability to extract prompts from images or generate style prompts.
Magic Wand for smarter and more detailed edits.
Custom Color Palettes to ensure brand consistency.
3. Teams
Cost: $69/month, or you can contact sales for custom arrangements.
Credits: Provides 9000 credits monthly for raster images or edits.
Everything in Pro: This plan includes all the benefits and features of the Pro plan.
Team Management: Offers centralized account management to handle your team’s usage and roles.
Support: You receive premium 24/7 support.
How Credits Work (Across All Plans)
Usage: Generating or modifying an image typically uses 1-2 credits, depending on the format. Using the Creative Upscale tool consumes 20 credits.
Rollover: Subscription credits do not roll over to the next month.
Getting More Credits: If you run out of credits, you can earn free credits by sharing a referral link, or you can purchase a top-up to add more instantly.
Other Important Information
VAT: The prices displayed are exclusive of Value Added Tax (VAT).
Refunds: You might be eligible for a refund if you've used less than 50 credits and your payment was made no more than 30 days ago. You need to cancel your subscription first and then contact help@recraft.ai.
Cancellation Policy: You can cancel your subscription at any time through your profile settings, and your plan will remain active until the end of your current billing period.
Payment Methods: Recraft AI accepts credit and debit cards, as well as Google Pay.
Selling Images: If you're on the Free plan, images are owned by Recraft, which usually prevents you from selling them on stock websites that require ownership.
Pros
High-Quality Output: Recraft AI excels at generating high-quality images, including those with intricate text and precise element positioning.
Brand Consistency: It offers unique capabilities for generating images with consistent brand styles and colors, which is invaluable for marketing and branding efforts.
Vector Art Capabilities: Strong support for generating scalable vector graphics (SVG) for logos, icons, and illustrations.
Comprehensive Toolset: Provides a wide range of features for image generation, editing, and enhancement, including upscaling, background removal, and vectorization.
User Control: It aims to give users full control over the creative process, allowing for fine-tuning and iteration with meticulous detail.
Collaboration Features: The infinite canvas and sharing options facilitate real-time collaboration among designers.
API Access: Recraft AI offers a robust API for programmatic access, enabling integration into workflows and applications.
Performance: Its V3 model ranks highly in text-to-image leaderboards. Some users describe it as "very handy," with "speed and the results" being appreciated.
Predictable Results: Unlike some other AI image generators, Recraft AI is noted for delivering predictable results.
Cons
Free Plan Limitations: Images generated on the free plan are owned by Recraft AI and are public, which might be a drawback for users needing full privacy and ownership without a subscription.
API Image Privacy/Retention: Images generated via the Recraft AI API are currently stored for only about 24 hours and are publicly accessible via direct links.
API Rate Limits: There's a set rate limit of 100 images per minute per user for API generation.
Subscription Credit Rollover: Subscription credits do not roll over to the next billing period.
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